The Email Overload Reality
Think about your players’ inboxes right now. Like most igaming operators, you’re probably sending around 10 promotional emails per month. But with your players typically registered with three or more igaming companies, they’re receiving over 30 igaming-related emails monthly. Now add in the hundreds of other marketing messages from retailers, services, and social platforms, and your carefully written emails are fighting for attention in overwhelmed inboxes.
Digital Saturation Impact
The digital advertising landscape only compounds this problem. Your players face hundreds of advertisements daily across various platforms, creating an endless stream of marketing messages, all competing for precious seconds of attention. It’s no surprise that ad blockers have become standard practice, email engagement rates continue to decline, and most promotional emails are deleted without even being opened.
The Direct Mail Difference
This digital fatigue presents a unique opportunity. While inboxes overflow and online ads become increasingly invisible, physical letterboxes remain a relatively uncluttered space. Direct mail offers something different – something tangible that breaks through the digital noise and captures genuine attention.
Creating Meaningful Connections
The power of direct mail lies in its physicality. When your players receive a thoughtfully designed mailer, it creates a moment of authentic engagement that digital channels simply can’t replicate. There’s something meaningful about holding a physical piece of communication, and the statistics back this up. Direct mail consistently achieves stronger open and response rates than email marketing, primarily because it doesn’t have to compete with dozens of other messages competing for attention.
Lasting Brand Impact
Unlike emails that vanish with a click or digital ads that disappear with a scroll, physical marketing materials often stay in homes for days or weeks. This extended presence creates multiple opportunities for engagement, strengthening your message and brand recognition over time. Instead of contributing to digital overload, direct mail delivers personalised communications that players value and respond to.
While digital channels grow increasingly crowded, direct mail offers a refreshing way to connect with your players and achieve engagement.
Ready to stand out in your players’ letterboxes rather than disappear in their spam folders? Let’s talk about creating direct mail campaigns that truly connect.
