The Email Overload Reality Think about your players’ inboxes right now. Like most igaming operators, you’re probably sending around 10 promotional emails per month. But with your players typically registered with three or more igaming companies, they’re receiving over 30 igaming-related emails monthly. Now add in the hundreds of other

Many igaming brands are surprised to discover the difference between successful direct mail campaigns and those that fall flat. The secret lies in understanding how players actually engage with their mail. Let’s look at what works.   The Attention Game Here’s a winning number for you: direct mail gets two

Ever wondered how long people actually spend looking at marketing messages? Here’s something that might surprise you: people spend about two minutes reading direct mail – compared to just eight seconds scanning emails. That’s quite a difference! Let’s look into what makes direct mail so powerful at grabbing (and keeping)